As a speaker, trainer and consultant, I have to spend more time than I like on marketing. One of the basics the experts have taught me is a Unique Selling Proposition or USP. Specifically, what is unique about what I offer and how does that unique proposition separate me from everyone else who …
Tag Archive: vision
Nov 15 2012
Leadership and Vision: Employees Helping the Business Grow
Podcast: Play in new window | Download (Duration: 3:03 — 58.7MB)
Leadership and Vision: Employees Helping the Business Grow Leadership is my area of expertise. Marketing is not. I enjoy helping leaders grow. I don’t enjoy marketing much so I belong to a marketing group that helps me understand the ins and outs of marketing my business. This week I heard a comment that …
May 03 2012
Got Vision?
Podcast: Play in new window | Download (Duration: 2:20 — 3.7MB)
Got Vision? One of the first questions I like to ask leaders is about their vision. Do they have a vision and have they clearly articulated that for everyone in the organization? Unfortunately, many leaders I talk to don’t really have a good answer to that question. They haven’t sat down and really …
Apr 04 2012
Vision
Podcast: Play in new window | Download (Duration: 3:16 — 5.1MB)
Vision August 28, 1963 was a warm and pleasant day in Washington DC as Martin Luther King mounted the steps of the Lincoln Memorial, he looked out on the Washington Mall and several hundred thousand people. And then he uttered those famous words, “I have a dream.” “I have a dream that my …
Jul 13 2011
Strategic Planning for Leaders—Start With a Vision
Podcast: Play in new window | Download (Duration: 3:38 — 3.3MB)
I’m often asked, “What’s the difference between a mission and a vision?” That’s a great question as it strikes to the very heart of leadership responsibility: ensuring people understand your dream for the organization, as well as why they are there and what the organization does. A vision is a big dream; the …
Jan 17 2011
A Real Vision – Martin Luther King
Podcast: Play in new window | Download (Duration: 3:13 — 2.9MB)
“I have a dream!” What a vision! Martin Luther King was not the first to fight for racial equality and he wasn’t the last. So why do we remember those words? Because they stated the vision simply and clearly. It was a vision that everyone could understand and feel a part of. It encompassed the immediate issue, racial equality, but went beyond that to a vision of a truly color blind society.
Jul 13 2010
Leadership Lessons From the Founders
There were plenty of reasons not to be in Philadelphia in July of 1776. It was hot and muggy, and mosquitoes and horseflies filled the air. But, in spite of the discomfort, a small group gathered to discuss nothing less than separating, by force of arms, from the most powerful nation in the …
Apr 15 2010
Levels of Leadership
I’ve been following a thread of comments relating to a question about how to handle a boss who is a complete jerk. This boss is antagonizing, bullying, and generally manipulative. What surprised me about the comments was that most people seemed to think the answer was for the subordinate to just move on. …
Feb 04 2010
Leadership Responsibility: Who’s Writing the Mission Statement
Recently, I read a short letter in a major business magazine which stated that mission statements need to be written by the people who have to follow them. I was in an organization once which subscribed to that theory and I can say that the only good that came from the effort was …
