As a speaker, trainer and consultant, I have to spend more time than I like on marketing. One of the basics the experts have taught me is a Unique Selling Proposition or USP. Specifically, what is unique about what I offer and how does that unique proposition separate me from everyone else who …
Tag Archive: vision statement
May 03 2012
Got Vision?
Podcast: Play in new window | Download (Duration: 2:20 — 3.7MB)
Got Vision? One of the first questions I like to ask leaders is about their vision. Do they have a vision and have they clearly articulated that for everyone in the organization? Unfortunately, many leaders I talk to don’t really have a good answer to that question. They haven’t sat down and really …
Apr 04 2012
Vision
Podcast: Play in new window | Download (Duration: 3:16 — 5.1MB)
Vision August 28, 1963 was a warm and pleasant day in Washington DC as Martin Luther King mounted the steps of the Lincoln Memorial, he looked out on the Washington Mall and several hundred thousand people. And then he uttered those famous words, “I have a dream.” “I have a dream that my …
Jul 19 2011
Strategic Planning for Leaders – That Critical Mission Statement
Podcast: Play in new window | Download (Duration: 3:28 — 3.2MB)
A vision statement describes a leader’s big dream for the organization. It should reflect what the leader wants to happen if nothing were to stand in the way. The mission statement is different in that it’s more concrete and specifically defines what the organization does. To be effective, it must be short and …
Jul 13 2011
Strategic Planning for Leaders—Start With a Vision
Podcast: Play in new window | Download (Duration: 3:38 — 3.3MB)
I’m often asked, “What’s the difference between a mission and a vision?” That’s a great question as it strikes to the very heart of leadership responsibility: ensuring people understand your dream for the organization, as well as why they are there and what the organization does. A vision is a big dream; the …
Apr 01 2010
Leadership Questions and Answers
Leadership Questions and Answers Like all businesses that expect to succeed on the internet, I pay attention to the search terms people use to find my sites. At the risk of being accused of trying to pack this with keywords, I want to address a few questions that are obviously on people’s minds. …
