Shortly after arriving in the new organization, I asked why we were doing certain tasks that didn’t seem to make sense. This was my first job as an airplane mechanic. I was very young and quite impressionable. I was also quite curious. So I was disappointed when another mechanic told me not to …
Tag Archive: mission statement
Sep 06 2013
Are You Leading a Unique Business? Of Course You Are!
As a speaker, trainer and consultant, I have to spend more time than I like on marketing. One of the basics the experts have taught me is a Unique Selling Proposition or USP. Specifically, what is unique about what I offer and how does that unique proposition separate me from everyone else who …
Oct 24 2011
Mixed Messages
Podcast: Play in new window | Download (Duration: 3:31 — 3.2MB)
Mixed Messages Are your workers clear about who they report to and what they’re supposed to do? Especially in new companies, it’s common to have a less than clear chain of command in the interest of an “open” office. One company even has everyone take turns being in charge. I wonder who will …
Jul 19 2011
Strategic Planning for Leaders – That Critical Mission Statement
Podcast: Play in new window | Download (Duration: 3:28 — 3.2MB)
A vision statement describes a leader’s big dream for the organization. It should reflect what the leader wants to happen if nothing were to stand in the way. The mission statement is different in that it’s more concrete and specifically defines what the organization does. To be effective, it must be short and …
Apr 01 2010
Leadership Questions and Answers
Leadership Questions and Answers Like all businesses that expect to succeed on the internet, I pay attention to the search terms people use to find my sites. At the risk of being accused of trying to pack this with keywords, I want to address a few questions that are obviously on people’s minds. …
Feb 04 2010
Leadership Responsibility: Who’s Writing the Mission Statement
Recently, I read a short letter in a major business magazine which stated that mission statements need to be written by the people who have to follow them. I was in an organization once which subscribed to that theory and I can say that the only good that came from the effort was …
Jan 29 2010
A Good Plan Well Executed
I like to ask people if they know their company’s mission. Some give a somewhat decent rendition of what they think is the mission statement, some just say they don’t know, some mutter some platitude about customer service, and a few look at me like I was from Mars. For some reason I’m …
