«

»

May 03 2012

Got Vision?

Send to Kindle

Got Vision?

One of the first questions I like to ask leaders is about their vision. Do they have a vision and have they clearly articulated that for everyone in the organization? Unfortunately, many leaders I talk to don’t really have a good answer to that question. They haven’t sat down and really given thought to what their vision for the organization is. And, even if they have, they haven’t made it clear to everyone in the organization.

Having a big vision is important for two reasons. First, it provides a foundation for everything else in your organization. The other reason is that people follow a good vision. I mean a vision that is a big dream, maybe even a little audacious. People like to be part of something that seems a little bit out there and they’re more likely to be engaged if they feel they’re part of someone’s really big vision.

When I do see vision statements, they look a lot like mission statements. There is an important difference. The mission statement tells you why your organization exists and what it does; and all that is important, but it must be base on a vision statement. It doesn’t cover those factors, but tells everyone where the organization is going. It’s a statement about where you’re headed into the future.

Do you have a good vision statement? Whether you’re the CEO or you lead a section or division within the organization, you need to be able to tell everyone what your vision is for the organization.