Send to KindleHow Leaders Should Use A Strategic Plan
To understand how leadership should use the strategic plan, let’s look at a few things the plan is not.
A strategic plan is not a marketing plan. It is the foundation for a marketing plan. How can you create a marketing plan if you don’t know what the company does in the first place?
A strategic plan is not a complete business plan. If you go to your banker with a complete strategic plan, he or she might be impressed, but they are looking for more. The strategic plan is the foundation of, but not the complete, business plan.
A strategic plan is not charts, graphs, and slogans to post with pretty pictures in the hallways. Sure, you can certainly post the mission statement or goal measurements, but those are not the plan. Your workers must know where that mission statement comes from and what those charts mean. More importantly they must clearly understand their part in making the mission happen and making those charts trend in the right direction.
The strategic plan is the foundation of everything else an organization does. The leader must base everything else on the plan. I know this sounds a little difficult, but it’s essential.
Make a great strategic plan and make sure everyone knows what it is and how they contribute to its success. Then, enjoy your success.
“Problem Solving and Decision Making”
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