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A restaurant owner once told me that it was difficult to motivate employees because most workers in the food service industry were just working there while waiting for whatever was next. That’s a common thought throughout the retail industry and in many cases it’s true. Why? For one thing, our society doesn’t see hawking disassembled furniture at Target, or waiting tables at Applebee’s as glamorous jobs. If we ask why again, there are several popular answers, but I want to concentrate on a particular area that many leaders don’t seem to pay much attention to. That is, leaders seldom make much effort to satisfy employee needs.