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John was a quiet associate. His managers really liked him because he could tell a customer where any item was in the store. When a recent store-wide reset was completed, he seemed to instinctively know all the new locations, even more amazing considering the store had a large inventory of small products. Unfortunately, John’s managers saw his quiet demeanor as a lack of motivation, completely missing his need to be self-actualized. When opportunities to move to new positions within the store arose, he was usually not seriously considered. John works for another company now, lured away by the prospect of continuously learning new parts of the business.