Tag Archive: know your subordinates

Oct 12 2010

Leadership Development: Your “Brand” as a Leader

I recently did an interview with Dana Woods for her Blog Talk Radio show, “Professional Scope.” Dana is a skillful interviewer and it was an enjoyable hour. She asked me a question though that I really hadn’t considered before. Should a leader brand themselves in their leadership role? Of course branding is a popular topic in the marketing world, but I’d never really considered it as a leadership concern. The idea makes sense though.